SERVICE
BACK IS A TOKYO-BASED CREATIVE COMPANY SERVING AS A BRAND GROWTH PARTNER FOR FASHION LABELS. WE COMBINE BRAND STRATEGY, CREATIVE DEVELOPMENT, RETAIL EXPANSION, AND ORGANIZATIONAL THINKING TO BUILD THE NEXT PHASE OF BRANDS.
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01CREATIVE
DIRECTIONCREATIVE DIRECTION
BRAND VISION
CONCEPT DEVELOPMENT
IDENTITY SYSTEMS
STORYTELLING
BRAND POSITIONING
CULTURAL RELEVANCE
- 01CREATIVE DIRECTION
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CREATIVE DIRECTION
BRAND VISION
CONCEPT DEVELOPMENT
IDENTITY SYSTEMS
STORYTELLING
BRAND POSITIONING
CULTURAL RELEVANCE
WE ESTABLISH A STRONG MARKET POSITION FOR BRANDS BY DELIVERING HIGHLY REFINED AND SUBSTANTIVE BRANDING THAT MAXIMIZES EACH BRAND’S IDENTITY. BY LEVERAGING INDUSTRY EXPERTISE AND TECHNOLOGY, WE DRIVE BRAND GROWTH THROUGH MULTIFACETED BRAND IMAGING TAILORED FOR RETAIL PARTNERS, END USERS, PRESS, AND INDUSTRY STAKEHOLDERS.
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02GROWTH
STRATEGYCREATIVE PLANNING
CULTURAL & MARKET TRENDS
DIGITAL STRATEGY
RETAIL EXPANSION
CONTENT DEVELOPMENT
CAMPAIGN PLANNING
AUDIENCE GROWTH
- 02GROWTH STRATEGY
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CREATIVE PLANNING
CULTURAL & MARKET TRENDS
DIGITAL STRATEGY
RETAIL EXPANSION
CONTENT DEVELOPMENT
CAMPAIGN PLANNING
AUDIENCE GROWTH
WE PROPOSE RETAIL AND MEDIA STRATEGIES THAT ALIGN WITH LONG-TERM GROWTH OBJECTIVES. WE TAKE A DEEP DIVE INTO A BRAND’S INTERNAL CHALLENGES AND OFFER SOLUTIONS THAT STRENGTHEN THE CORE FOUNDATIONS OF THE BUSINESS, SUCH AS MANAGEMENT STRATEGY AND ORGANIZATIONAL DESIGN. BY CONSISTENTLY BUILDING ON STRATEGY AND CREATIVITY, WE HELP BRANDS EVOLVE INTO MORE VALUABLE BRANDS.
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03CREATIVE
PRODUCTIONART DIRECTION
FILM DIRECTION
CREATIVE PRODUCTION
WEB & E COMMERCE DIRECTION
CONTENT PRODUCTION
GRAPHIC DESIGN
PRODUCT DESIGN
- 03CREATIVE PRODUCTION
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ART DIRECTION
FILM DIRECTION
CREATIVE PRODUCTION
WEB & E COMMERCE DIRECTION
CONTENT PRODUCTION
GRAPHIC DESIGN
PRODUCT DESIGN
WE DIRECT AND PRODUCE VISUALS, VIDEOS, WEBSITES INCLUDING E COMMERCE, VISUAL IDENTITY DESIGN, PRODUCT DESIGN, SOCIAL MEDIA CONTENT, AND OTHER OWNED MEDIA. WE CREATE NOT ONLY SURFACE APPEAL, BUT ALSO FUNDAMENTAL VISUAL CONCEPTS, STRATEGIC DESIGN SOLUTIONS, AND CREATIVE WORK THAT ALIGNS WITH EACH BRAND’S VISION. THROUGH POST DELIVERY SUPPORT AND FEEDBACK, WE ANALYZE PERFORMANCE DATA AND AUDIENCE RESPONSE GENERATED BY OUR WORK, CONTINUALLY OPTIMIZING RESULTS.
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04MUSIC &
CULTUREARTIST DEVELOPMENT
SOUND DIRECTION
VIDEO DIRECTION
ARTWORK DIRECTION
PRODUCT DESIGN
EVENT PLANNING
PROMOTION PLANNING
- 04MUSIC & CULTURE
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ARTIST DEVELOPMENT
SOUND DIRECTION
VIDEO DIRECTION
ARTWORK DIRECTION
PRODUCT DESIGN
EVENT PLANNING
PROMOTION PLANNING
THROUGH A GLOBAL NETWORK OF INDEPENDENT ARTISTS, WE OPERATE PHYLO, OUR MUSIC LABEL AND CULTURAL PROJECT. PHYLO PRODUCES EMERGING ARTISTS, RELEASES DIGITAL MUSIC AND VINYL RECORDS, CREATES MUSIC VIDEOS, ART VISUALS AND PRODUCTS, AND ORGANIZES EVENTS ACROSS DISCIPLINES.
HTTPS://PHYLO-LABEL.COM
PROJECT
BUILDING ON CONTEMPORARY MULTICULTURALISM, TEMPORAL FUSION, AND THE AESTHETICS OF SPACE AND ABSTRACTION, WE SPECIALIZE IN ARTISTIC, EDGY APPROACHES THAT STIMULATE THE VIEWER’S SIXTH SENSE.
CLIENT
ZOZO, INC.
G.U. CO., LTD.
STYLEM CO., LTD.
SANYO SHOKAI LTD.
ABC-MART,INC.
NOWHERE CO., LTD.
YOHJI YAMAMOTO INC.
CODE INC.
GLOBERIDE, INC.
GYRE
SONY MUSIC ENTERTAINMENT
+AND MORE
BRAND WORKS(EDITORIAL & ADVERTISING)
RICK OWENS
CLIN D’ŒIL
VIA PIAVE 33
FECAL MATTER
MM6 MAISON MARGIELA
ROA
A BATHING APE
ZOZOVILLA
+AND MORE

WE TAKE AN INTERDISCIPLINARY APPROACH TO MODERN BRAND BUILDING. BY CONNECTING CULTURE, COMMERCE AND CREATIVE THINKING, WE DEVELOP SOLUTIONS THAT HELP BRANDS GROW WITH GREATER PRECISION AND LONG-TERM VALUE.